So you have had a great idea but not sure where to start? This is where I come in.
A lot of the companies that I work with already have brilliant web development teams working on production code. I am brought in (often remotely) to prototype new ideas or features. For example, one company already had a 2D map-based web app and asked me to play around with creating a 3D version. While I can and often do write production code, I love the mindset of working out new ideas.
Jeremy Keith summed it up nicely in the foreword as
“a snapshot of the cutting edge of what’s possible in web browsers today”.