Co-founder of Abstract, previously Twitter principal designer
Craigslist is designed to be the way it is on purpose. Despite other people thinking it proves design isn’t important
“Good design is good business” - Thomas Watson Jr 45 years ago
“I want to understand how these people are thinking” talking about having a seat at the table
Design led are outperforming by over 200%
Transparency
Accountability
Consensus
“Everyone who has a hand in it is potentially designing the experience”
“The more people can observe the work the more people validate the design in the organisation”
“temperamental “creatives”" gif of mad men
“As designers we have to bring rationale into our discussions”
“No room for irrationality”
“Anything that goes from nothing to something appears like magic” to stakeholders
Can’t see process so assume designers don’t do work
“Fear of showing work, afraid of being judged because I’m not done yet or someone will take it as their own”
Transparency about being people into the work to understand and participate
Need advocates from other disciplines such as engineering.
Building relationships with other disciplines is fundamental
Failure is often tied with punishment.
“Failure is only failure if you don’t learn from it”
Failure is part of the design process
“You learn every time you take a swing through it and you back into a brick wall”