New Adventures 2019 - Josh Brewer on Demystifying Design
Josh Brewer is a co-founder at Abstract, a really interesting online tool that is essentially GitHub for Designers. I really liked how he focussed on design being a rationale process, being able to have conversations with everyone involved not just user research but also sitting in on stakeholders meetings. He also focussed on having a multi-discipline team which I think is essential to any successful team in any industry. Here are some notes I made while listening to his talk.
- Co-founder of Abstract, previously Twitter principal designer
- Craigslist is designed to be the way it is on purpose. Despite other people thinking it proves design isn’t important
- “Good design is good business” - Thomas Watson Jr 45 years ago
- “I want to understand how these people are thinking” talking about having a seat at the table
- Design led are outperforming by over 200%
- “Everyone who has a hand in it is potentially designing the experience”
- “The more people can observe the work the more people validate the design in the organisation”
- “temperamental “creatives”" gif of mad men
- “As designers we have to bring rationale into our discussions”
- “No room for irrationality”
- “Anything that goes from nothing to something appears like magic” to stakeholders
- Can’t see process so assume designers don’t do work
- “Fear of showing work, afraid of being judged because I’m not done yet or someone will take it as their own”
- Transparency about being people into the work to understand and participate
- Need advocates from other disciplines such as engineering.
- Building relationships with other disciplines is fundamental
- Failure is often tied with punishment.
- “Failure is only failure if you don’t learn from it”
- Failure is part of the design process
- “You learn every time you take a swing through it and you back into a brick wall”
Feel free to read the rest of my notes from New Adventures.